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Tuesday, August 26, 2003

AOL Launches ‘AOL Journals’

CNET: AOL Launches Blogging Service

America Online on Monday launched a new feature called AOL Journals in an effort to piggyback on the grassroots popularity of Web logs, or "blogs."

Whilst offering a simple user-friendly interface for users wishing to create their first blog the format is rather bland. AOL does offer some good features such as the ability to post from AOL instant messenger and by phone.

People are showing an interest in the service as Susan Mernit points out:

According to an insider, AOL Journals already has about 7,000 users, but it's jumped up into the top 200 on AOL searches, indicating members are interested.

Massive scaling will depend on the quantity of promotion that AOL provides.


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