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Thursday, May 06, 2004

Advertisments Are Cropping Up In Some Weird Places

Yahoo!: Baseball Sells 'Spider-Man' Ads on Bases


baseballSpider-Man is coming to a base near you. In the latest example of a sponsor's stamp on the sports world, ads for the movie "Spider-Man 2" will be placed atop bases at 15 major league ballparks during games from June 11-13.

The promotion, announced Wednesday, is part of baseball's pitch to appeal to younger fans — and make money along the way.

While commemorative logos have been on bases for special events such as the All-Star game or World Series, the Hall of Fame knew of no other commercial ads on bases, spokesman Jeff Idelson said.

The ads, about 4-by-4-inches with a red background and yellow webbing, won't appear on home plate.


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