Apple's Buttonless Elevators

Apple love simplifying things - including their stores.
Their new store in Ginza, Tokyo - the first Apple store to have opened outside of the US has a set of glass elevators with no buttons. They simply go from the ground floor to the fourth floor stopping at each floor. Not the quickest way to get to the top but you'll get to see everything along the way. [via]

i went to the apple store when i was in tokyo last summer. it's cool - but def not new! i believe it was built in 2003.
Posted by: karolina | Tuesday, October 23, 2007 at 12:49 PM