Video: Channel 4 Broadcasts Live Television Advert By Honda

Channel 4 have broadcast an ambitious advert by Honda which shows a group of 19 professional skydivers spelling out the company's name live from the skies above Spain. The team had just three minutes and 20 seconds to execute the advert and managed to do it without a hitch.

The advert itself is pretty uneventful but it was the first live television advert to be broadcast in Britain. I was unaware that it was going to be broadcast so was little confused when it appeared.

The Guardian has more about the advert and Idents.tv has the advert in a variety of formats.