A new competition being run by the The Outdoor Media Association of Australia has a rather unconventional prize. the winner of the Outdoor Awards will receive a billboard containing $10,000 worth of scratchcards.
The 12 metre by 6 metre billboard is located on Parramatta Road in Sydney and is guarded 24 hours a day by security.
The organisers estimate that it will 20 days to scracth them all at a rate of 1 per minute for 8 hours a day. [via]