You've probably noticed that when watch and clock manufacturers advertise their products they set them to 10:10. This appears to make the watch 'happier' and also with some watches frames the manufacturer's name.
But did you know that Timex has an official time, 10:09:36, at which every watch — even digital models — is photographed for marketing purposes? They even ship many watches turned off at 10:09:36, so that all watches have the same time in store windows.
You can read more in this NY Times article which also discusses why the time on the iPhone in adverts is always 9:42am. [via]
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